We recommend Email Marketing to all of our clients. It’s an effective, low-cost way to communicate with existing and potential customers.
How does it work?
Visitors to your website or business sign up to become “subscribers” of your news and updates.
Using MailChimp.com, we’ll
- create your account
- create a sign-up form so visitors can join your “List” of subscribers.
- design a template for your “Campaign”. (The emails you’ll send to your subscribers. You might also know them as “newsletters” or “e-blasts”.
- add a sign-up checkbox to your website’s contact form.
In many cases, we recommend “RSS-Driven” campaigns. When you publish new posts to your website, your subscribers will receive the new posts by email. You can choose whether to send campaigns on a daily, weekly or monthly basis, and campaigns are only sent when new posts are published.
More About MailChimp
MailChimp’s service is FREE for up to 12,000 emails per months, up to 2000 subscribers.- Using MailChimp’s “opt-in” functionality ensures that your email marketing complies with anti-spam laws. Subscribers can subscribe and unsubscribe at any time.
- Reports allow you to see an overview of each campaign’s performance.
What is the set-up cost?
For the RSS-Driven example described above, the set-up fee is $195.
Other options and possibilities are also available.