PEI Workforce Development Fund
Do you need WordPress training? If so, SunriseWeb.ca can provide your WordPress training, and the PEI Workforce Development Fund may pay for all or part of it!
You can find out more about the PEI Workforce Development Fund and how to pay for WordPress training by clicking here (or the PEI Workforce Development Fund PDF brochure).
Many small businesses on Prince Edward Island have a limited presence on the internet. SunriseWeb.ca wants to provide PEI businesses with a relatively easy and cost-effective, but still comprehensive, way to build and maintain a web presence. The WordPress CMS (Content Management System) is the most popular tool worldwide for building websites and SunriseWeb.ca recommends this system for businesses to build their web presence.
SunriseWeb.ca has recently started to offer WordPress training workshops to help meet the web presence needs of PEI small businesses. The introductory workshop that covers off website basics and how to use WordPress to get things done! The advanced workshops cover off simple e-commerce, Search Engine Optimization and more.
Introductory WordPress Course – 4 hours
This workshop is meant for people who have not used WordPress before, and is in line with the objectives of the PEI Workforce Development Fund.
- Hands-on training. Each participant at their own computer.
- How much does a WordPress website cost? The difference between WordPress.com and self-hosted (WordPress.org) websites; domain registration; email.
- WordPress themes: how to choose, install and configure a theme (“Twenty Eleven” theme will be used in training)
- WordPress content:
- Pages – used for content that doesn’t change too often
- Comments – when people leave a response on your page or post
- Posts – time-related content (e.g. news, events, blog)
- Categories – a way to classify Posts – can be arranged hierarchically
- Tags – a way to classify Posts – can’t be hierarchical
- Attachments (images, documents, etc.)
- Pictures – how to upload, insert and manage individual images and galleries
- Documents – how to upload, insert and manage PDF’s, Word docs, Excel files
- Widgets – used to display content in sidebars and footers
- Social Media Integration: Facebook and Twitter
- Updating WordPress: how to keep up-to-date and why you should
Advanced WordPress Workshop (8 hours)
This workshop is meant for people who are using a self-hosted WordPress installation and want to make money directly from their website. This may be split into two workshops if necessary, and the content can be tailored to meet specific needs. Once again this workshop is in line with the PEI Workforce Development Fund objectives.
- “Premium” WordPress Themes: how to buy a WordPress theme – ThemeForest.net, etc.
- WordPress plugins: What are they and how to install; recommended plugins (e.g. WordPress SEO, JetPack); premium versus free
- Automated back-ups using the BackupBuddy plugin
- Adding and using a Calendar plugin: e.g. to display your Google Calendar on your website
- Search Engine Optimization: what is SEO and how to optimize your content
- Keyword research using Google’s Keyword Tool
- Using WordPress SEO by Yoast to optimize for a keyword phrase
- Submitting sitemaps to Google Webmaster and Bing Webmaster tools
- Selling Products Online: Using the WordPress Simple PayPal Shpping Cart plugin
- 3rd Party Advertising: How to put 3rd party ads on your website (Google Adsense, Affiliate Ads – e.g. Amazon.ca)
- Google Adwords: Paid traffic to your website
- Using the Gravity Forms plugin to create custom forms
- Integrating MailChimp email lists with your website
- Multi-lingual capability: How to make your website multi-lingual and procure translation services on an ongoing basis
- SSL Certificates: How to set up your WordPress installation with an SSL certificate
- Custom Facebook “tabs”: How to display content from your website on your Facebook Page in a custom tab
WordPress Workshop Pricing
Assuming that the training facility, including computers and high speed internet access are provided, the cost for SunriseWeb.ca training services are below. SunriseWeb.ca will provide a projector and screen if needed. All workshops materials will be provided electronically – i.e. no paper copies. All workshops will include two instructors / facilitators. The PEI Workforce Development Fund should be available to pay for most of the cost of your WordPress training workshop.
- $500 for a ½ day training session of up to 10 people (4 hours or less)
- $1000 for a full day training session of up to 10 people (5 – 8 hours)
In addition a series of WordPress video tutorials will be made accessible online to all participants for at least 6 months after the workshop is completed.
For training sessions of more than 10 people a per person fee would apply (e.g. $50 per person for 4 hours or less, $100 per person for 5-8 hours).
